Storytelling – it all comes back to data
The tactics undertaken on a daily basis, both in a personal and professional capacity, are no doubt impacted by stories. Whether it is the story plot of the latest series on TV that has everyone talking, or the story a business’s data is presenting to help top line...
Social media mining: Critical to CX management in the digital age
Julian Thomas, Principle Consultant at PBT Group As markets become increasingly globalised, saturated and competitive in the digital age, great focus is being placed on the customer experience (CX). And, in periods of subdued or stagnant economic growth, such as South...