The intersection of human intelligence and ChatGPT in business

by | Jun 13, 2023

The intersection of human intelligence and ChatGPT in business

by | Jun 13, 2023 | Blog | 0 comments

The intersection of human intelligence and ChatGPT in business

Nicky Pantland, Data Analyst at PBT Group

ChatGPT, an AI language model, has garnered significant interest since its launch at the end of last year. Discussions have mainly focused on the pros and cons of using the model when it comes to productivity, the accessibility of information, as well as the potential for bias and misinformation. Many people have asked what the business and human implications of using the model are.

The business impact

There are four major business considerations when incorporating ChatGPT: Legal, Privacy, Ethical, and Intellectual Property.

Legal concerns include adhering to data regulations and avoiding biases that may result in reputational risk. Ethical considerations demand transparency in ChatGPT’s use, addressing potential biases, preventing misuse, and considering the tool’s impact on employees. Intellectual Property necessitates ensuring that businesses are not infringing on others’ rights while also protecting their own through patents, trademarks, or copyrights.

Some pros of using the AI model in business include increased productivity, consistent messaging, round the clock availability, and personalisation. On the negative side, there is the potential for bias and misuse, as well as concerns around the accuracy of content and the likelihood of job replacement. There is also the risk of diluting brand authenticity or losing it completely.

The human impact

Of course, ChatGPT also presents opportunities and challenges in managing and monitoring employees. It can help identify skills gaps, track employee progress, and monitor absenteeism trends. However, it also raises concerns about the human aspect of employee management, privacy, increased stress from constant monitoring, and potential reductions in originality and creativity.

Despite the advantages of ChatGPT, human intelligence remains crucial in the technology space. People are responsible for building, training, monitoring, and managing AI tools, keeping them updated and within specified parameters. Human oversight is necessary to ensure the data consumed by ChatGPT is diverse and complete, addressing biases or omissions as needed. Cultural sensitivity also requires human involvement, as only a member of a specific culture can accurately train the model based on cultural norms and expectations.

Human intelligence therefore plays a vital role in ensuring that ChatGPT’s use is responsible and ethically aligned, including preventing misuse, ensuring transparency, and providing support for users.

So, while ChatGPT offers numerous benefits, businesses must keep in mind the legal, ethical, intellectual property, and people-centred concerns. The need for people to manage the training and monitoring of the model will be paramount to ensure its responsible use and maintain brand authenticity.

It is important to balance the benefits of Artificial Intelligence with the need to preserve human autonomy and creativity as an algorithm may not be able to capture the full range of human skills and capabilities. Therefore, human intelligence will always remain a key driver in the evolution of AI, emphasising the need for collaboration between human expertise and AI capabilities.


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